The company will participate in the Canton Fair at the end of October

To enhance its Canton Fair presence, Dezhou Hengquan Crafts launched a comprehensive omnichannel pre-launch promotion in mid-September, precisely reaching potential buyers worldwide. Online, the company placed "Canton Fair Exclusive Offers" ads on the homepages of B2B platforms like Alibaba International Station and its own website, offering benefits such as "10% discount for prepaid deposits" and "free shipping on orders over a certain amount." The company also sent invitations to clients who had inquired about its products over the past three years via private messaging on the platform, clearly informing them of its booth number ([specific booth number]), new product launch dates, and contact information for a dedicated consultant.

Simultaneously, the company's foreign trade team used LinkedIn to reach home decor buyers and chain retailers in Europe, America, and Southeast Asia, sending personalized emails containing short videos teasing new products and 3D renderings of the booth. This reached over 800 clients, and as of October 20th, 52 clients had confirmed their intention to visit the booth. Offline, the company sent "invitation gift boxes" containing sample manuals and customized bouquets to long-term customers, and cooperated with local foreign trade service agencies in Guangzhou to place poster advertisements at the entrances of hotels and exhibition halls around the Canton Fair to expand brand exposure.